The LEGO Company History

Ole Kirk Christiansen, who established his workshop in Billund in Denmark in 1932 made wooden furniture and toys. His business was not particularly profitable and he struggled during the 1930s. However, in 1934, he began focusing on building toys — and changed the name of his company to LEGO which is a contraction of the Danish words “leg godt” (play well).

The company expanded into other Nordic countries in the 1960s. The company also created a smaller brick that was perfect for hands with small hands, and named it DUPLO after the Latin word duplex (two-fold). This allowed young children to build more intricate models.

In the 1970s Lego began to introduce new features that made its products stand apart from the competition. For instance, they introduced an array of faces to their miniature figures. This change made the figures more realistic and able to express different emotions and facial expressions. The Lego Group also added wheels to its bricks, opening the possibility of building vehicles as well as other machines that move.

The next big step of the company was when it introduced specific themes — systems within systems that allowed customers to create a specific environment or scenario. The company was able to boost its brand’s recognition and draw a younger audience. The company also increased production by opening factories in South Korea and Malaysia.

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